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The Right Formula For Loyalty

SkinCeuticals is a L’Oréal skin care line committed to the improvement of skin health and offering a range of products formulated using a combination of antioxidant ingredients. SkinCeuticals products are distributed through a network that consists of dermatologists, cosmetic surgeons, and spas.

SkinCeuticals commissioned Brandmovers to develop two loyalty programs to reward the brand’s most faithful consumers and skin care professionals

user engadements EXAMPLE

User Engagement

Here's how we structured the programs based on our understanding of loyalty value proposition, human behavior, and industry benchmarks:

SkinCeuticals B2B

EARN - Skincare professionals earn points on every dollar spent on SkinCeuticals products and earn additional points for participation in activities.

RECEIVE - Professional members earn bonus points for growing their SkinCeuticals business.

REDEEM - Professional members redeem points for retail and professional products, exclusive events, and premium perks! 

SkinCeuticals B2C

EARN - SkinCeuticals Rewards members earn points for every qualifying purchase of SkinCeuticals products and in-office services from their preferred SkinCeuticals Skincare professional.

CLAIM - Members upload their receipts to record their purchases and earn rewards points. 

ENJOY - Members exchange points for Reward Certificates they can apply toward future SkinCeuticals product purchases.


SkinCeuticals Rewards

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