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Viral Solutions
Viral marketing or ‘word of mouth’ marketing is a
phenomenon that encourages people to pass along a marketing message
or is a message enhanced by the network effects of the internet.
We carry out a wide range of viral marketing duties such as user generated
content, social media campaigns, microsites and online games which are brand
orientated and tailored to your target audience.
1. User Generated Content
A User Generated Content (UGC) promotion is a competition based on skill and
ability, which encourages members of the public to compete for a prize or
incentive indirectly.
Brandmovers presents you with the opportunity to unite users with sponsored,
themed and exciting contests, which connects customers to a branded experience.
User Generated Content permits users to publicly upload their own media content
as a way of entering the contest. This can be in the form of video, posts,
blogs, podcasts, wikis and reviews.
Social networks such as Facebook, My Space and Bebo can also be used in the
form of applications, which can help broaden the audience and subsequently
broaden the viral effect.
2. Social Media Campaigns
Firms can automate and manage viral campaigns by tapping into the social
networks of employees, clients, connections and other contacts.
With features such as blogs, pictures, videos, news feeds, banners, forums,
posting and sharing options there is the option to run your viral campaign on a
social network or use the social network to drive traffic to your promotion.
Features such as ‘Re-tweets’ on Twitter, Facebook Connect, videos on YouTube,
audio on MySpace and event marketing on Foursquare are all examples of how
viral marketing is the concept and social media has recently become the method.
If you’re looking to launch a viral marketing campaign by utilising social
media see our Social Media page or contact us for more information.
3. Microsite
A microsite is a marketing driven website designed to deliver a particular
message to a targeted audience. They are often an extension of a firm’s main
online platform and focus on promoting an event, emphasising a brand or
delivering a campaign.
We provide microsites with features such as brand-specific design, high visual
appeal, user-friendly information, blogs, forums, Facebook connect,
tell-a-friend links, email marketing services, user generated content and
search engine optimisation.
This specialised approach provides word of mouth or viral progression more
easily by supplying information that is appropriate, exclusive and timely.
4. Online Games
Viral games are a great way to encourage users to interact with your
brand in a fun and effective way.
Instant win games, advergames or trivia games all have potential to entice
individuals - whether the game has a cash or prize incentive, is a challenging
video game or has a competitive element involved.
Viral games are addictive and entertaining which encourages the recipient to
spread the message, leading to excessive growth and subsequently increasing
your campaigns exposure and effect.
If you’re looking for an eye-catching, infectious and original online game see
our Game page or contact us for more information.
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