Spooks is a popular, BAFTA award-winning British Television drama series, which airs on BBC and is also available on DVD.
It is based on a group of MI5 intelligence officers going undercover to solve controversial issues such as murder, terrorism and abduction.
It has had eight series since its launch in 2002 and has always had huge fan base -with 7.5 million viewers at one point. This is due to its fast paced action, gripping cliffhangers and adventure-packed storylines.
Brandmovers create a viral game in order to heighten the success of the Spooks series. The player gets a chance to be a virtual MI5 agent and rescue a fellow MI5 agent (Zoë) from danger.
Users also get a chance to 'Recommend Some Agents' thus invite their friends to play, which contributes to the word of mouth effect as well as promoting the Spooks DVD release.
