Targeted online campaign, led by a prize draw, to drive awareness of a much anticpated DVD release which multiplied the client's email marketing database
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Bruce Lee was renowned for being a martial artist and actor as well as a philosopher and cultural icon. His films were extremely popular and iconic and formed the first major surge of interest in Chinese martial arts in the west.
The Bruce Lee Box set was released to mark the 30th Anniversary of the passing of Bruce Lee- a man that many regarded as the greatest martial arts teacher and practitioner of the 20th century.
It contains many of his famous films such as Fist of Fury as well as extras such as interviews, a rare photo archive, bonus features and deleted scenes.
Brandmovers created a dynamic site that combined a full explanation and pictures of the box set, with full ecommerce offering and the ultimate competition for Bruce Lee Fans.
The competition was for the opportunity to win one of ten of the 30th Anniversary Limited Addition 6 DVD box sets. There was also the chance to win a unique Bruce Lee goody bag by rating eight of Bruce Lee's classic fights in order of preference.
