While UPS has historically offered a strong loyalty/rewards program to their corporate and mid-sized customer base, their lack of a compelling program for small business was resulting in UPS ceding market share to their competitors. UPS came to Brandmovers to develop a simple, meaningful loyalty program for their smallest business segment to encourage these companies to choose UPS.
How it Works
Brandmovers developed a loyalty program that incentivized users to ship more often with UPS through a tiered rewards system. Through an integration with UPS systems, the program tracks shipping spend for registered accounts. Users accumulate points, gain more value and be able to redeem better prizes.
Over the three years since launch, the program has become a key component of UPS’s small business engagement strategy. Target businesses enrolled in the program are, on average, spending 20% more with UPS than businesses not in the program.