Manchester United wanted to connect with their fans from all corners of the world with a unique personalised experience providing a snapshot of Manchester United history within their lifetime.
How it Works
Cleverly repurposing existing statistics and historical content, each registration generated a branded infographic displaying goals, games and trophy lifts. The infographic (and site) is readily available to share via email and social media channels to facilitate engagement and spread awareness.
Available in 9 different languages, there have been registrations from 215 countries across the globe with more than 15% sharing across a variety of global and local social networks from fans, current players and club legends. It has reached over 700K fans generating a potential 240MM+ Twitter impressions.
Winner at the 2016 OMMA Digital Marketing Awards.