Opportunity

In order to activate their best loyalty program members via their NFL sponsorship, United Airlines partnered with Brandmovers to develop a “fantasy football” promotion in the seven United hub markets with NFL teams.

How it Works

Brandmovers developed a multi-tenant solution that allowed for separate sites (with separate URLs) for each team/market. MileagePlus members in each market could enter (via SSO integration with United), and guess the total passing yardage of their team each week for a chance to win.

The Results

Over 30,000 entries across 8 markets, with over 100,000 engagements during the duration of the promotion.