Ted Baker wanted an innovative and on-brand way of reaching fans socially in the existing UK market and the new US market.
How it Works
Brandmovers created an upgrade on a brand classic, the magic 8 ball, to engage users on the Ted Baker web site, on Facebook via a tab and also on Twitter through a custom profile which would reply to tweets. Fans asked questions and received themed answers, with instant win spot prizes throughout.
Separate prize pools were created for the US and UK versions which shared the core functionality across all 6 versions. This fun interactive concept reached over 60,000 entries, reaching in excess of 350,000 users with a social amplification of more than 27X.