In support of their #Drive2N2 campaign, which encourages teen driver safety in an age of mobile phones and social media, State Farm worked with Brandmovers on a refresh of their long-running “Celebrate My Drive” campaign. The campaign, targeting high schools across the US, encourages schools to think about ways to promote safe driving by high school students through a video competition, with the winning schools receiving $100,000 grants and a concert by Echosmith!
How it Works
Brandmovers developed a promotional microsite allowing each accredited high school in the US to upload a video outlining what they would do to encourage teen driver safety if they were the winner of the $100,000 grant from State Farm. Our judging panel selected the top 20 video submissions from each category (large schools, small schools), and we invited the public to vote.
The winning schools in each category won the grant, as well as a concert from Echosmith at their school.