Available only through approved dermatologists, SkinCeuticals is L’Oreal’s premiere skincare product line. Brandmovers worked with L’Oreal to develop a first in the category loyalty program specifically targeting this channel, incentivizing dermatologists for the purchase of SkinCeuticals products.
How it Works
The B2B rewards program site serves as a portal for users to track their points balances (calculated based on quarterly spend through an integration with L’Oreal’s SAS system), redeem rewards and engage with the brand. Brandmovers manages a full rewards catalog for the program, which includes both SkinCeuticals products and other premium items (iPads, laptops, etc) useful in the managing of a practice. The system includes a full financial reporting suite for L’Oreal as well, for tracking program performance and results.
In the two years since the launch of the program, we have seen over 60% active engagement of qualifying physicians, with an average sales lift of 25% attributable to the loyalty program. The success of this program has encouraged L’Oreal to develop a consumer-facing version of the program, scheduled for launch in Q2 2016.