Brandmovers were asked by SquareMeal to devise a campaign to generate awareness and interaction for the charity StreetSmart, which raises money for homeless charities through a voluntary £1 addition to meals at partner restaurants.
How it Works
If food is the new rock ’n’ roll, our target foodie audiences are the new superfans, and this campaign asked them to guess what tunes some of the country’s finest chefs like to cook to in a fun quiz format with social sharing.
With the previous year’s campaign video achieving just over 6k views, our combined total of over 6 million impressions smashed the client target of 50K through a combination of user sharing and outreach. We also learned that Marcus Wareing’s favourite song was Tainted Love by Soft Cell!