Distributor Pepsi approached Brandmovers with the opportunity to drive excitement (and purchases) around the new canned Starbucks DoubleShot coffee drink. The more often you buy, the more often you can win!
How it Works
After purchasing a qualifying Starbucks canned coffee product, we encouraged fans to snap a photo of themselves with the product and post it to Instagram with #TakeFunToGoSweepstakes. We pulled in all of these great photos of fans enjoying the product (which Pepsi & Starbucks retain rights to for marketing purposes) and each photo was registered as an entry into the sweepstakes.
Over 100,000 Twitter and Instagram impressions drove awareness of the product, while entries (both on social and via email AMOE) exceeded program goals.