Brandmovers worked with Tracy Locke to develop a promotion for Pepsi designed to drive product purchase while aligning with the current excitement among millennial (and younger) around emojis. Brandmovers developed the #SayItWithPepsi summer promotion, bridging the digital and physical worlds by rewarding loyal Pepsi drinkers with their own Pepsi emoji t-shirt, just for buying the Pepsi products they already love!
How it Works
After purchasing a qualifying Pepsi product, fans could visit pepsiemojisummer.com, create an account, and upload their receipt. Once the user uploaded proof of purchase of six qualifying products, Brandmovers would send them a Pepsi emoji t-shirt. Product purchases could be on one receipt or multiple receipts, uploaded all at once or on multiple days, and from any retailer in the US.