Peppa Pig world approached Brandmovers to develop an entertaining, kid-friendly but parent-targeted digital promotion designed to translate their sizeable social following into an opportunity to sell tickets and generate footfall.
How it Works
Running as a purely digital activation, players had the opportunity to play a fun and entertaining instant win game featuring Britain’s favourite pig family. Running 30 days, prizes included daily “admit one” tickets and a grand prize offering of an exclusive on-property birthday party for 10 kids. Daily play encouraged return play, while rewarding players with a second entry for sharing with friends drove social acquisition.
We increased the opt-in fanbase fourfold, more than double the client target. Ticket prize redemptions were over 50%, with additional purchases for redeemed prizes averaging £60.