Creative agency pd3 asked us to create a Christmas promotion for their client O2 to generate social activity and customer acquisition of East European ex-pats based in the UK, leveraging partnerships with four Facebook community Pages via a multi-faceted Tab promotion.
How it Works
Every day for twelve days users were able to register for prizes including mobile top-ups with each daily entry earning a place in the grand draw to win an iPad. Users were encourage to visit each day and to share with friends.
The campaign reached over 135,000 users, with over 90% of visitors matching the ideal consumer profile. Repeat play was achieved, with the average entrant registering multiple times.