In support of the 150th anniversary of the birth of the Nestle brand, Brandmovers developed a promotion designed to connect the Nestle family of brands with the families of consumers, all while driving social engagement and product purchase.
How it Works
There are two elements to the promotion – to drive social awareness and conversation, and to provide a lightweight engagement, there’s a daily hashtag-based promotion, where consumers can post photos of their families enjoying Nestle products for a chance to win. For consumers wanting more, there’s a receipt upload-based sweepstakes awarding a $15,000 family reunion each week.
While the promotion is still running, it has already delivered on increased social conversations around the Nestle brand, and measurable tieback to purchase lift via the receipt upload portion of the promotion.