Goldfish partnered with Brandmovers to develop a digital promotion designed to activate the brand’s core fans – creative moms – to develop high-quality social content for use across social channels.
How it Works
Fans create their own scene aligned with a monthly theme (this month, it’s “love”). They post the photo to Twitter or Instagram with #GoldfishTalesPromotion, and are entered to win. The best entries are pulled forward into an on-site gallery.
Ongoing, Backed by a TV and digital media campaign, the promotion is currently delivering high brand engagement and high-quality social content.