As part of Gerber’s push to position their brand as a holistic mom/baby wellness brand, they partnered with Brandmovers to develop a digital promotion designed to distribute brand content across as wide a user base as possible.
How it Works
Each day for the 40-day duration of the promotion, Gerber released a new video focusing on key elements of mom/baby wellness – diet, exercise, play, etc. Visitors to the site could view each day’s video, and when the video was finished playing, could provide their information for an entry into the sweepstakes. Consumers could come back each day to watch the new video and gain an incremental entry.
Tens of thousands of entries and video views, and thousands of new My Gerber accounts created.