We were able to draw on our experience creating an online campaign for Asian action star Tony Jaa’s debut release, Ong-Bak, and craft a campaign around a classic arcade beat-em-up game with leaderboard and challenge friend features. The game replicated scenes from the movie, and was the hub of a campaign featuring fan sites, rich media advertising, viral placement and leased email lists.
The 25th anniversary DVD release of British movie classic Withnail & I was crying out for a retro interactive approach, and as much Withnail personality as possible to engage fans with this new format release. We designed an animated game based on the retro “Simple Simon” remember the order mechanic, featuring an illustrated Withnail demanding various kinds of booze! Seeded on social networks and popular culture newsletters, we generated an active following and many repeat plays.
Brandmovers developed a “spot the difference” game to promote leading household brand Pledge, with images showing aspirationally spotless and beautiful homes across a series of rounds. Each round ends with a DID YOU KNOW info piece promoting the product, with an instant win feature for players and entry to a prize draw.
GAMES
Online, interactive games are the perfect way to draw in consumers, present them with branded messages, collect user data and sign them onto marketing email lists. At Brandmovers we create instant win games, advergames and trivia games with the aim of satisfying audiences and helping you to reach your business objectives.
At Brandmovers we create the below with the aim of satisfying audiences and helping you to reach your business objectives.
Instant Win Games
This attracts participants who want a prompt, fast and entertaining game, with the opportunity to win immediately rather than waiting for the drawing or judging of a competition. This is particularly beneficial for driving sales and brand awareness.
Advergames
This is a more in-depth and skilful gaming method for the consumer. It is a great way to use games in order to promote repeated traffic to your website whilst promoting a product, company or standpoint.
We can also present you with the opportunity to collect consumer data as a result of registration and to encourage a viral effect, which persuades people to pass on a marketing message by participating with their friends or by word of mouth promotion.
Trivia Games
This sort of game encourages a consumer's competitive spirit and brainstorming skills, when challenging their friends, family or colleagues.
This approach usually has a domino effect, which can unearth a viral reach of a participants contact list.
