As I’m sure many of you are aware, Foursquare has undoubtedly changed my excursions around London forever, as well as, more importantly, changing the social media game. For those of you who don’t know, Foursquare is a location based game, which rewards users points for places you visit, and incentivises users with a mayorship title if you visit often enough.

With the tiresome threat of ‘Quit Facebook Day’ and the disturbing Justin Bieber phenomenon on Twitter - Foursquare seems like a safe social media bet to get yourself involved with.

I have been driving everyone around me insane about how Foursquare is going to change the world and the way we live, interact and consume goods. Now, at long last, I am relieved that companies are taking note, like Starbucks and Domino’s. For example, in the UK, Domino’s are now offering free food to those who become mayors of their premises.

When you think about the promotion on a deeper level it is a very worthwhile and lucrative concept. Domino’s key target market use Foursquare (like myself!), this cuts back on delivery costs and encourages competition and more visits so people can obtain the ultimate prize of the mayorship badge.

But not everyone is excited about the location-based marketing. According to Time Magazine Foursquare is not only ‘narcissistic’ and the ‘next generation of creepy social networking’ but one of the ‘worlds bright ideas that just didn’t work out’. Despite hesitance and criticism, businesses, small and big want to experiment with geomarketing.

Location based social networks like Facebook, Gowalla, My Town and Loopt are clearly picking up on this commercial potential. McDonalds will be the first marketer to use Facebook’s upcoming geolocation feature and Gowalla have teamed up with InterContinental to connect with guests when they check into a property.

There are many ways to take advantage of Foursquare’s evolving platform for developers or businesses - for example creating your own badge or offering location-based promotions.

Drop a tweet to @Brandmovers or @UnicornRW for information on this potential monetisation model.

My fascination with virtual reality dates back to the day that I saw 'The Lawnmower Man'. With technology going forward leaps and bounds and bringing the virtual world to our palms (instead of neon lit, super cooled rooms with suspension gear and shiny wired wetsuits and helmets) augmented reality has taken the digital scene by storm.

Of course, companies are focussing on monetization of content and applying the technology with either smart information like London Underground information, or they are using this as an extension to consumer engagement allowing them to interact with brand mascots.

However, there seems to be a little bit more that can be done with some intelligent planning of campaigns. In order to do this, I think creative application designers need to take a structured approach to information management to unlock the true potential of such a technology.

Consider some of the dimensions of information available to you - Geo and spatial information, the cellular phone is as good as your identity (a lot of companies are specializing in integrating payment systems which will reflect on your telephone bill), an accelerometer, and finally, content. A good campaign will start with what the objective of the campaign really is, and how the target segment is expected to behave or interact with the AR elements.

So let’s take the case of an inspired young woman, inspired by the new SATC release (The author needs to declare at this point that his knowledge about SATC is, if anything, very limited, except he's noticed some of his female friends go on an impulsive shopping spree right after they watched the movie, each time they saw it!) roaming the streets of London, trying to find vintage clothes. She gets to select a genre or period of fashion from her iPhone app and voila, fashion labels specializing in that particular genre or period pop up along Portobello Road, showing her the best places to shop based on her selection.

Let’s take this even 1 step further - let’s say there’s a movie that featured a certain bag that the lead protagonist was carrying. How about we give that bag a barcode so that iPhone users can scan it and save it in an AR wish list. You, the foxy fashionista, get a reminder when you're anywhere close to an aggregation of fashion labels, that the bag is available somewhere near and then you use an app to track the bag down.

So the possibilities are endless for using AR constructively, but I guess information management and cataloguing consumer goods will take a while and it might be expensive. But there's ways around that too - if you're certain your brand will generate enough conversations and interest - let information be crowd sourced and let consumers do the tagging.

As for the boys - I'm already thinking - how about we spot a vintage sports car, get a shot of it, and decide on which beast to go after and from which year. Then let our iPhones do the searching for the sweet rides!

We at Brandmovers are working with such ideas to help brands engage with today's prosumers - if you're interested to find out more about how your brand could use these technologies, then please give us a shout!

Brandmovers Europe have been experimenting with 3D. Although the technology has been around for a while, it has made somewhat of a comeback recently with many films being produced in 3D, most notably Avatar.

Take a look at our 3D animation below. You will need some red and blue 3D glasses to see the effect. If you are interested in creating a 3D experience online then please contact us for more information.

To increase awareness and to drive sales for the forthcoming One Love Festival, we have created a Facebook application tab for the page to accommodate existing fans and appear as the starting page for new fans.

The tab contains a comprehensive dashboard including a live One Love Twitter feed, 'Give a gift' facility, information regarding the festival and a direct link to ticket purchasing.

The 'Give a gift' facility allows Facebook users to select a gift and then send this accompanied by a message to their friends, which appears on a users news feed and wall. The gift text also contains links, which re-direct traffic to the One Love fan page.

The gift theme is great for incorporating a viral effect, re-directing traffic to the fan page and for brand recognition. The gifts are fun and relevant to the festival and include: a One Love t-shirt, Jamaican flag, Jerk chicken and a dub siren.

The tab is not only a brand experience for festival fans - it also re-directs and encourages fans to purchase tickets with the ‘Click here to book now’ button. As a result, all tickets purchased through the application are entirely trackable.

Facebook tab applications are not only simple and cost effective, but also a great way to enhance a Facebook fan page. Here at Brandmovers, we’ve created a template Facebook tab page which can easily be re-designed and altered to suit any brands requirements. See the Facebook tab application here: http://bit.ly/cR3LQj

For those who are festival fans, the One Love Festival is the UK's No.1 Reggae and Dub Festival and takes place on the 6th, 7th and 8th August 2010 at Hainault Forest Country Park. Join the One Love Fan Page & visit the ‘Pass It On’ application here http://bit.ly/cukTHr

The première for The Disappearance of Alice Creed was a considerable success last Tuesday! Thanks to our Alice Creed Movie app http://apps.facebook.com/alicecreedmovie/ the lucky students at Southampton University won our Facebook campaign with 43% of the vote and subsequently held the première at Southampton Union.

The Facebook application was a great success - receiving a UK Film Council Digital Innovation Distribution award and boasting more than 7000 active users throughout the campaign

As a result, the première was a real red carpet event - tickets were sold out, there was a huge press and media frenzy and of course the lovely Gemma Arterton aka Alice Creed stole the show.

Our Creative Director was very hands on at the event networking with the director of the film J Blakeson, fellow film industry officials and competition winners. He was also the official commentator of the event tweeting constant updates for fans who couldn’t attend and providing pictures to visually outline various key events at the première.

See below for the huge press coverage from a wide range of news, gossip, media, celebrity, film and blog online sources. To also see pictures and direct updates of the première follow our Creative Director's Twitter Page http://twitter.com/johnnieego

Press Coverage:

Anorak - http://bit.ly/9gZ414
BBC - http://bit.ly/a2cVbw
Blockbuster - http://bit.ly/aPtxfS
Casual - http://bit.ly/bTssBC
Celebedge - http://bit.ly/bNXrjx
Celebrity News Now - http://bit.ly/bJSg2c
College Magazines - http://bit.ly/9ic2OH
Contact Music - http://bit.ly/aZgGpL
Current Movie - http://bit.ly/cdX7S6
Daily Echo - http://bit.ly/9UpGIz
Daily Mail - http://bit.ly/9EDC24 & http://bit.ly/dBEhDg
Empire - http://bit.ly/cm4jrB
Fametastic - http://bit.ly/cznN40
Fan Carpet - http://bit.ly/d3C8hR
Female First - http://bit.ly/apgbF1
Flicks and Bits - http://bit.ly/bzSPt3
Gemma Arterton Fan Site - http://bit.ly/9ZNM5t
Gemma Arterton.net - http://bit.ly/9vQuUi
Get Some Gossip - http://bit.ly/ate9IY
Getty Images - http://bit.ly/aYKrAU
Glamour Magazine - http://bit.ly/bcj0Gb
Gossip Vita - http://bit.ly/d8bnQE
HMV - http://bit.ly/9pBwxa
I Love Bytes - http://bit.ly/b2aNIs
IMDB - http://bit.ly/aYBa6Q
Life.com - http://bit.ly/bBZ5F0
Living TV - http://bit.ly/cigmfF
London Net - http://bit.ly/c9AAin
Mamma Mia - http://bit.ly/9JIlx5
Monsters and Critics - http://bit.ly/9N1AQ1
Movie House - http://bit.ly/9Trwmq
Music Rooms - http://bit.ly/93n4He
News Shopper - http://bit.ly/bWRCP0
One News Page - http://bit.ly/921kzo
Orange - http://bit.ly/a0U0ry
Pajiba - http://bit.ly/9qa7Sw
Rex Features - http://bit.ly/9aG74K
S1 Play - http://bit.ly/bMabYG
Samsung Data Cables - http://bit.ly/coCh7d
Scottish Actors - http://bit.ly/c8n67U
Show Hype - http://bit.ly/c6PkA8
Southampton University - http://bit.ly/coVVMQ
Teensay - http://bit.ly/dedZmR
The A List - http://bit.ly/cz2VsL
The List - http://bit.ly/bWRZd8
The Scotsman - http://bit.ly/cGWmkX
The Sun - http://bit.ly/bkhgyz & http://bit.ly/bVsc3j
This is Hampshire - http://bit.ly/c2pM4o
UK Hollywood - http://bit.ly/cVrYRv
Virgin Media - http://bit.ly/cxBWCx
Wessex Blog - http://bit.ly/cmcGvd