Brandmovers Europe Limited: Blog and News - Latest comments

In response to: The Future of Marketing With GetGlue

Mazher Abidi [Visitor] — Fri, 13 Aug 2010 15:49:19 +0000

Interesting idea. I like the idea that you communicate with others who share your tastes. I think its uptake would depend on:

1. Number of companies/media companies who take it up on launch giving users something to get involved in from the start (something Google Wave didn't do).

2. How well it integrates with other social networking sites.

eg: Say I'm at the cinema: I update my facebook status, check in on foursquare, maybe update twitter and then check in on this too. I think this would need to be done cross platform.

Would be interested to see this in action though.

Hope that helps.

In response to: The Future of Marketing With GetGlue

Daniel McLaren [Visitor] — Fri, 13 Aug 2010 15:43:29 +0000

At a time when business is just getting to grips with Foursquare it both opens up new opportunities and adds confusion in equal measure.

I think GetGlue has the the advantage of being virtual and not having to be in a location to check in. If we can interact with our favourite films/tv programmes then great.

Love to see this technology used in sport where people can interact when watching games/tournaments. Has massive potential but dont think we have seen the platform that will make it explode.

In response to: March 2010 News - Alice Creed Premiere Promotion

Mr Sandal [Visitor] — Mon, 09 Aug 2010 05:45:48 +0000

I simply wanted to say your website has really been helpful to me and I thank you for your time and effort working on it. Good Luck! :)

In response to: February 2010 News - Remix 60 iPhone Application

acai berry select [Visitor] — Tue, 27 Jul 2010 18:32:26 +0000

Just by surfing the web for articles and information for my medical study, I found your site. Not that it is realy health related but I like the things you are writing about.

In response to: A Simple Introduction To Social Media Monitoring

40deuce [Visitor] — Wed, 21 Jul 2010 13:49:23 +0000

Hi Rebecca,

This is some great advice for people looking to get started in social media monitoring.
I just wanted to point you towards Sysomos as one of your premium options in this space (http://sysomos.com). We have two pieces of software that we're really proud of and our clients love. Heartbeat is a tool for real-time monitoring and engagement and MAP is our in depth research and reporting tool.
If you ever care for some more info I'd be more than happy to get you some.
I just wanted to point it out as another option.

Cheers,

Sheldon, community manager for Sysomos

In response to: A Simple Introduction To Social Media Monitoring

Elyse DeVries [Visitor] — Wed, 21 Jul 2010 13:02:49 +0000

Thanks so much for including Alterian in your post. You've packed a lot of excellent guidelines in here. I like that you encourage people to start from their objectives and decide what to measure ahead of time. I think sometimes people get so caught up in "Look at all this data we can collect!" that they end up becoming overwhelmed if they don't think about and prioritize which metrics are relevant to them and to their brands and clients.

I also wanted to let you know that Alterian does provide a Freemium version of SM2.

Thanks again!
Elyse DeVries ( @elyse_d )
Marketing Specialist
Alterian

In response to: A Simple Introduction To Social Media Monitoring

Olivia Landolt [Visitor] — Tue, 20 Jul 2010 15:38:21 +0000

Rebecca, thanks for including Radian6 in your post. Great overview for those getting started and definitely agree regarding how important it is to look at a range of tools.

Olivia Landolt
@6Consulting
Authorised Radian6 reseller

In response to: The Evolution of Social Media for the Fashion Industry

Olivia Landolt [Visitor] — Wed, 30 Jun 2010 10:10:42 +0000

That would be great, thank you :)