Interesting idea. I like the idea that you communicate with others who share your tastes. I think its uptake would depend on:

1. Number of companies/media companies who take it up on launch giving users something to get involved in from the start (something Google Wave didn't do).

2. How well it integrates with other social networking sites.

eg: Say I'm at the cinema: I update my facebook status, check in on foursquare, maybe update twitter and then check in on this too. I think this would need to be done cross platform.

Would be interested to see this in action though.

Hope that helps.

At a time when business is just getting to grips with Foursquare it both opens up new opportunities and adds confusion in equal measure.

I think GetGlue has the the advantage of being virtual and not having to be in a location to check in. If we can interact with our favourite films/tv programmes then great.

Love to see this technology used in sport where people can interact when watching games/tournaments. Has massive potential but dont think we have seen the platform that will make it explode.

I simply wanted to say your website has really been helpful to me and I thank you for your time and effort working on it. Good Luck! :)

Just by surfing the web for articles and information for my medical study, I found your site. Not that it is realy health related but I like the things you are writing about.

Hi Rebecca,

This is some great advice for people looking to get started in social media monitoring.
I just wanted to point you towards Sysomos as one of your premium options in this space (http://sysomos.com). We have two pieces of software that we're really proud of and our clients love. Heartbeat is a tool for real-time monitoring and engagement and MAP is our in depth research and reporting tool.
If you ever care for some more info I'd be more than happy to get you some.
I just wanted to point it out as another option.

Cheers,

Sheldon, community manager for Sysomos

Thanks so much for including Alterian in your post. You've packed a lot of excellent guidelines in here. I like that you encourage people to start from their objectives and decide what to measure ahead of time. I think sometimes people get so caught up in "Look at all this data we can collect!" that they end up becoming overwhelmed if they don't think about and prioritize which metrics are relevant to them and to their brands and clients.

I also wanted to let you know that Alterian does provide a Freemium version of SM2.

Thanks again!
Elyse DeVries ( @elyse_d )
Marketing Specialist
Alterian

Rebecca, thanks for including Radian6 in your post. Great overview for those getting started and definitely agree regarding how important it is to look at a range of tools.

Olivia Landolt
@6Consulting
Authorised Radian6 reseller

That would be great, thank you :)

Hi Olivia,

Thank you for your comments.

It really is exciting how the fashion world is expanding and developing due to social media – and of course due to its monitoring capabilities.

I'm working on a few case studies at the moment so I will keep your email handy and drop you a tweet/email when they’re ready.

Rebecca

Did someone say Jimmy Choo!? Great post and thanks for the Radian6 mention, Rebecca.

I couldn’t agree more, social media reaches infinitely beyond marketing. It's market insight, it's product management and it's community to name but a few.

Geo-location and geo-marketing is definitely one to keep an eye on and I’m looking forward to seeing how more and more brands harness it’s potential – maybe you can share a couple of case studies in the future?

Olivia Landolt
Marketing and Community Manager
@6Consulting

6Consulting | UK authorised Radian6 partner

Saw a great quote relating to this in a Wired article the other day (http://bit.ly/bwIe2M)


"They’re training us to have access slowly, but soon, to knowledge of where everyone else is in physical space, shared through the network. That’s crazy powerful information to have. We need games to help us relax into that and how to deal with that. By playing, we learn about our social obligation. They’re social rehearsal for a location-aware future."

The problem I see with Foursquare reaching critical mass is the effort required to check-in to a location.

While admittedly it isn't much, the real issue is you have to do it when you arrive at a venue to get maximum benefit. Twitter, Facebook, you can update these at a time that suits you so it feels like less of a chore.

I also think the reward structure is too low. So what you get some free stuff if you make mayor, that excludes a large chunk of people. I want to see retailers offer rewards based on cumulative visits.

Andrew Davison
www.zigguratbrands.com
@AndrewJDavison
@Ziggurat_Brands

This is a superb post . But I was wondering how do I suscribe to the RSS feed?

It had been very helpful. thank you for sharing this. I will share it with my friends. Thank you

I tend to agree with alot of the points you made. keep up the good updates.

Thanks for the comments guys - was a shame it had to end!

Thanks Tradeking. We've been running this blog for about a year and a half now. If you have any more questions please email us :-) http://brandmovers.co.uk/contact_us/index.html

Thanks for the excellent review!

Awesome post. How long have you been running this blog for? It makes me realise that I need to improve mine a lot! Tradeking Review

Interesting article i totally agree with the comments above. Keep writing

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