Do you eat to live, or live to eat? If the latter you’ll no doubt know of the numerous sites, blogs, apps and networks where you can virtually discover new gastronomic delights, share your opinions, upload photos of what you’re eating (I know it’s frowned upon, but yes I have done it!) and discuss the minutiae of cuisines, restaurants and chefs. But given the consumer appetite, how smart are the eateries being in exploiting social and digital media to generate new consumers and keep regulars loyal?
