Recently we created a Facebook Connect competition site for HomeAway, the UK’s number 1 holiday rentals site. The competition was to promote ‘Grantourismo’ - two globetrotting travel writers who inhabit HomeAway’s holiday rental homes on their travels, in order to experience culture, history and cuisine first hand.

The competition was in the form of a travel-based quiz, derived from some of the destinations of the Grantourismo tour. Not only do users test their knowledge, but they have the chance to win instant prizes and be entered into a star prize draw for £1,000 towards a holiday, in one of HomeAway’s 210,000+ holiday rental properties.

In order to enter the competition, the quiz is linked and connected directly with Facebook, which enables users to publish their results to their news feed which in turn creates a viral effect. Also the site has a ‘Like’ feature, which connects people further and turns them into a Facebook fan of the HomeAway page.

The competition has been a great success in terms of fans and users. In the first few weeks of the competition, the fan base increased by approximately 70%.

To see the Facebook Connect site visit http://www.homeawayquiz.co.uk. If you’re looking for something similar to this promotion, or would like to discuss it in more depth drop a tweet to @Brandmovers_uk.