GetGlue is a creative social and semantic media platform for displaying your literary and musical tastes in movies, TV programmes, topics, books and music. It provides a unique recommendation stream and a similar 'like' function to Facebook, based on personal tastes, shared interests and what's currently popular.

The more you interact, the more 'stickers' you can unlock such as 'Foodie' and 'Critic' or even branded stickers for shows such as Dexter and movies such as Clash of the Titans. GetGlue also has a browser add-on, which brings recommendations around the web with you, to popular sites such as Wikipedia, Last.fm and Amazon.

Taking inspiration from the geosocial networking sites, GetGlue also allows you to check-in to whatever you’re thinking, watching, reading or drinking at that moment in time. Checking-in can be carried out on the website or using Get Glue’s iPhone application (and soon on the Android) for speedy commenting and interaction with others i.e. while the show is on air.

Get Glue is well set to be the next marketing tool, especially for the movie and entertainment sector. An applicable example is HBO who have partnered with GetGlue to offer secret, insidery stickers when you check-in whilst watching their shows. These stickers are not readily available or easy to unlock, rather die hard True Blood, Entourage and Hung fans need to also socialise, share and comment the most for the chance of unlocking the stickers.

GetGlue has a real future - not only have they partnered with the big players in the Entertainment industry such as Warner Bros and Universal Pictures, but they are taking advantage of the latest trend of checking into anything and everything for incentives.

GetGlue can reward brand ambassadors with stickers, guru status and free items in return for their online activity. As a result, businesses receive ratings and reviews to measure their impact, as well as reach their target market directly. Either way both businesses and customers benefit with this unification of entertainment and social media.

See our profile for an example of how we’ve utilised our recommendation stream based on movie, consumer good and entertainment projects that we have carried out over the years http://getglue.com/brandmovers. If you’d like to discuss this in more depth or are looking for a GetGlue promotion for your business drop a tweet to @Brandmovers_uk.