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Archive for July, 2010

Keyhole

One of the most significant but often disregarded aspects in the vast online spectrum is social media monitoring. It is imperative to measure the social media presence of your company and industry to produce content, create strategy and fix any disreputable PR catastrophes before they’ve had a chance to develop (think Coca Cola, Nestle and BP). Below are some steps to take when devising your social monitoring strategy:

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