To increase awareness and to drive sales for the forthcoming One Love Festival, we have created a Facebook application tab for the page to accommodate existing fans and appear as the starting page for new fans.

The tab contains a comprehensive dashboard including a live One Love Twitter feed, 'Give a gift' facility, information regarding the festival and a direct link to ticket purchasing.

The 'Give a gift' facility allows Facebook users to select a gift and then send this accompanied by a message to their friends, which appears on a users news feed and wall. The gift text also contains links, which re-direct traffic to the One Love fan page.

The gift theme is great for incorporating a viral effect, re-directing traffic to the fan page and for brand recognition. The gifts are fun and relevant to the festival and include: a One Love t-shirt, Jamaican flag, Jerk chicken and a dub siren.

The tab is not only a brand experience for festival fans - it also re-directs and encourages fans to purchase tickets with the ‘Click here to book now’ button. As a result, all tickets purchased through the application are entirely trackable.

Facebook tab applications are not only simple and cost effective, but also a great way to enhance a Facebook fan page. Here at Brandmovers, we’ve created a template Facebook tab page which can easily be re-designed and altered to suit any brands requirements. See the Facebook tab application here: http://bit.ly/cR3LQj

For those who are festival fans, the One Love Festival is the UK's No.1 Reggae and Dub Festival and takes place on the 6th, 7th and 8th August 2010 at Hainault Forest Country Park. Join the One Love Fan Page & visit the ‘Pass It On’ application here http://bit.ly/cukTHr