Brandmovers recently produced a loyalty platform website called ‘The 3pm Snackdown Challenge’ for Wrigley’s, the world-renowned producer of chewing gum and similar confectionery products.

The aim of the website is to encourage healthy eating by encouraging people to chew Wrigley’s gum rather than rely on snacks at or after 3pm, thus ‘Pick up a pack, put down that snack’.

Users can redeem codes for cash increments of $5, $10, $50 and $100. This cash can then be redeemed for thousands of health and fitness conscience prizes such as cook books, fitness games, fitness DVD’s and sports equipment.

View the website at http://www.3pmsnackdowncash.com/