'My Boys' is a very popular, contemporary American Sitcom. To reflect its humorous nature Brandmovers created a fun My Boys Facebook Application 'Real Friends Tell It Like It Is'.

The aim is to assign five of your friends with an embarrassing situation that's sounds like them. For example you can assign friends who have the lamest pick up lines or the king of bad jokes.

This would then result in your friend being notified of your choice and subsequently adding the application to assign friends a situation of their choice.

It had an amazing 2000% gain in users from the first user base, and then continued to progressively rise by increasing 300% from the second user base in the first two weeks of its release. http://apps.facebook.com/tbsmyboys