January 2010 News: Local People Facebook Applications
January 1st, 2010Local People is a network of 47 community-based websites created by Northcliffe Media who are one of the UK's leading local multimedia and publishing companies.
The community websites have been created for people to discuss issues affecting their area. It helps users find and connect with people who share their interests, find jobs and property, discover regional businesses and view local news stories.
To help raise awareness of this new local phenomenon, Brandmovers created 12 Facebook quizzes to test residents on their local knowledge of events, history, landmarks, well known people and current issues.
We’ve had a positive response in relation to the quiz and it’s provided a fantastic viral effect as a great deal of people’s Facebook friends are based in the same area.
As the Local People website is continually expanding we will be creating more quizzes in the near future.
To view the quiz or if you fancy a challenge, we’ve listed a few of our Local People quizzes below.
http://apps.facebook.com/chippenhamquiz
http://apps.facebook.com/westonsupermarequiz
http://apps.facebook.com/dorchesterquiz

December News: Wrigley's Loyalty Platform
December 22nd, 2009Brandmovers recently produced a loyalty platform website called ‘The 3pm Snackdown Challenge’ for Wrigley’s, the world-renowned producer of chewing gum and similar confectionery products.
The aim of the website is to encourage healthy eating by encouraging people to chew Wrigley’s gum rather than rely on snacks at or after 3pm, thus ‘Pick up a pack, put down that snack’.
Users can redeem codes for cash increments of $5, $10, $50 and $100. This cash can then be redeemed for thousands of health and fitness conscience prizes such as cook books, fitness games, fitness DVD’s and sports equipment.
View the website at http://www.3pmsnackdowncash.com/

November News: Arby’s Reward Incentive Scheme
November 25th, 2009The Arby's Market Fresh Rewards is a loyalty program for a well-known American business catering service.
The scheme uses our own Brandmovers reward platform to allow registered participants to redeem points for every purchase made at www.arbyscatering.com
Points can be used in order to obtain rewards such as magazine subscriptions, gift cards and electronic devices such as ipods and wireless reading devices.
Loyalty reward programs are a great way of identifying demographic behaviours, collecting aggregate data regarding customer’s details and encouraging repeat purchases.
Check out the Arby’s reward scheme here: http://myarbysrewards.com
If you’re looking to create your own scheme don’t hesitate to contact us!

October News: Energizer Rock Band Facebook Application
October 8th, 2009We created a Facebook application for the promotional partnership between MTV’s Rockband and Energizer.
The application allows upcoming Rock Bands to create a band profile page with functionality such as a biography, status updates, band pictures and video clips.
Energizer and Rock Band were looking for the band that had the best overall fan power and personality to power through a long lasting performance live in New York!
The most creative, entertaining and fan driven page was 'Jimmy Twinkle and the BAD' who won the chance to perform live at the Energizer “Advance Into Overdrive” event at the MTV store in Times Square. The event will start on November 13th and the band will perform for 20 straight hours!
The application is available to view at: http://apps.facebook.com/rockbandenergizer/

September News: French's
September 30th, 2009Brandmovers created a sweepstake and instant win competition for French’s the well-known mustard brand.
In return for registering, French’s fans can create their own interactive tasty hamburger, wings or barbeque ribs supplemented with favourite toppings and French’s condiment for the chance to win an ipod, television, voucher or camera.
Fortunately if players are not winners, they still get the chance to win a Honda Element car in the sweepstake.
http://www.frenchsfullride2009.com/
