Trend 1: Content is King
Content marketing continues to make waves against traditional digital media and channel-focussed strategies. Digital promotions such as Feeling Gerber Good and The sound of SYSROCK are helping fill that role by incentivising brand advocates to share and create compelling content which helps generate both social amplification and media coverage.
Trend 2: Product Sampling
Cutting through the digital clutter and connecting a brand with their consumer in a tangible way is driving innovation in connecting online and offline. Whether driving footfall like the Million Meal Giveaway or putting product in the hands of consumers like Oreo Mini, these promotions are great ways of creating a physical connection with product whilst building eCRM and social at the same time.